Writers Must Know Their Audience

21 May

003Well here it is Tuesday, the 21st day of May, 2013, and I hope this finds you all well and happy.

What have you done to advance your writing career today?  I’m not talking about writing but rather promotion.  What have you done to get the word out that there is one heck of a writer living inside of you?

I know you hate marketing but it is necessary if you are to graduate from journal writer to published writer.  Get used to it, climb onboard the marketing train, and sell your main product….you.


From John Steinbeck:

“3. Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theater, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person—a real person you know, or an imagined person and write to that one.”

I have to agree with Mr. Steinbeck, and I’ve heard this from other sources as well.  A writer needs to know who he/she is writing to.  What kind of person are they? What do they like?  Who is your target audience? If you can understand who your audience is then you will have a much easier time of writing and marketing when the writing is done.


“For me, a page of good prose is where one hears the rain [and] the noise of battle.”~John Cheever

I am with Mr. Cheever 100% on this one.  This is what the great writers do for me….bring two dimensional written language to life in all the colors of the rainbow.  I cannot say that this should be the goal of every writer, but I can say without hesitation that this is my goal.


King Features is the largest syndication agency in the world.  You can find them here.

If you have ever given thought to writing a syndicated column for a newspaper, you might take a look at the submission guidelines for King Features.


If you are interested in doing a guest blog for Artistry With Words, drop me an email at holland1145@yahoo.com and we’ll see if we can’t fit you in soon.


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Do with it as you please….why is this in bold? Oh well, who really cares, right?  Hopefully this picture will loosen up some creativity in those brains of yours.


I know, this is short, but I’ve got a ton to do and it’s already two in the afternoon…and I have to barbecue tonight…and pet the chickens….and tell Bev that I love her.  So much to do and so little time. J

See you tomorrow, same time, same place.


10 Responses to “Writers Must Know Their Audience”

  1. Janine Huldie May 21, 2013 at 3:34 pm #

    You had me smiling about petting the chickens, lol!! But do hope you and Bev had a nice time and enjoyed the barbecue. You, too, both totally deserve it!! Wonderful advice as always and so true about marketing ourselves the bets we can. Have a wonderful day today for sure!! 🙂

    • Billybuc May 21, 2013 at 4:05 pm #

      The chickens have taken over our lives, Janine….so silly but still fun. 🙂 Thanks for stopping by my friend and have a great afternoon.

  2. Kelly Umphenour May 21, 2013 at 5:08 pm #

    Your blog is looking awesome! I love it Bill and need all the advice I can get. Thank you.

    • Billybuc May 21, 2013 at 5:12 pm #

      Thank you Kelly! I appreciate the kind words and I am happy that you visited.

  3. pictimilitude May 21, 2013 at 7:46 pm #

    Good points and ideas to live by. You had me imagining an old friend that would totally dig this book I’m working on now…at least I think so, lol…if I ever get it finished. 😉
    I hope you’re having a fabulous day!

    • Bill Holland May 21, 2013 at 7:55 pm #

      Thanks Cyndi. I’m having one of those days when the hours seem like minutes and I can’t catch up on the work. Oh well, it pays and I’m writing…how cool is that? 🙂

  4. Audrey Howitt May 22, 2013 at 12:47 am #

    Time flies by and I am always feeling behind in all my writing projects–it seems like you just have endless energy —this is a thought provoking write –something for me to think about right now

    • Bill Holland May 22, 2013 at 12:49 am #

      Audrey, I think my endless energy is waning. 🙂 It’s time to cut back a bit and prioritize my time better. 🙂 Thank you for visiting.

  5. Melanie Chisnalll May 22, 2013 at 6:13 am #

    Very cool picture today! I’ve actually never heard that you should write as though you’re writing to one person. That makes a lot of sense….I’m going to start thinking like that with the new book in mind. Hope your HOW book is going great!

    • Bill Holland May 22, 2013 at 2:28 pm #

      Mel, I am stuck in an editing job for the rest of this month, and until I finish it my book is on hold…but thank you for the well wishes.

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