Face to Face Marketing

31 Mar

003Happy Last Day of March, 2015, to all of you. I hope this finds you well.

I spent this past weekend in the garden tending to the animals, birds and soil.  Talk about replenishing my soul….I woke up Monday overflowing with creativity.

The book continues but the end is in sight. I’m on the final edit…I promise…two more weeks and the query letters will begin.  I can finally say I’m satisfied with the results.  Thanks again to all who helped me as beta readers and friends.  You are invaluable to me.

Today let’s talk a bit about marketing in this ebook world, but first a quote you might enjoy.


Marketing is too important to be left to the marketing department.

David Packard
Unfortunately, we are our marketing departments.


I heard from a dear friend in my Mailbag series, and she asked about marketing her upcoming ebook.  She was concerned because she has been away from marketing for some time, and she wondered if there were any new marketing tips I might have for her.

I made the statement then and I’ll stand by it now, that social media is a nice marketing tool but it is not the only marketing tool.  A writer must, at some point, get out among the masses and promote their book in person.

My friend responded that this is a problem with ebooks; there is no physical book to promote when doing readings and you can’t do book signings with an ebook.


This is not an “either or” situation. Sites like CreateSpace allow you to have a printed copy of your ebook for free or a nominal fee.  For those of you who want a physical copy of your book, this is the perfect win-win situation.

The bottom line is this:  you must get out among your readers and sell.  There are few overnight successes in the writing game, and there are fewer successes that occur by simply marketing online.  Pound the pavement; become an active member of the writing community; market your book like your writing future depends upon it….because it does.


Since I mentioned CreateSpace I should probably give you the link to it.  Here it is.  Check it out.


The Maine Review Short Story Contest is currently taking submissions for their annual anthology. Entry fee is ten bucks and the deadline is April 15th.  There is a $200 first prize and submissions must be 5,000 words or less.  Check it out here.


But you can rest assured I’ll be back next week, good Lord willin’ and the creek don’t rise.  Thanks for stopping by and visiting.  Have a great week of following your passion.


“Helping writers to spread their wings and fly.”

16 Responses to “Face to Face Marketing”

  1. Janine Huldie March 31, 2015 at 8:59 pm #

    Great advice indeed and I know though you have been working hard on editing right now though, but still so very excited for you when you do get to this point with your latest book. Happy Tuesday once again, Bill! 😉

    • Billybuc March 31, 2015 at 9:43 pm #

      Getting close, Janine. I can taste it now. 🙂 Happy Tuesday my friend.

  2. rollyachabotbooks March 31, 2015 at 9:25 pm #

    Always a pleasure Bill… great article.

    • Billybuc March 31, 2015 at 9:43 pm #

      Thanks Rolly! It’s always good to see you, buddy.

  3. 1authorcygnetbrown March 31, 2015 at 9:47 pm #

    I have a friend who is currently on the road selling her books thanks to the fact that she has a contract with a big publishing company and has a big budget to go with it. She is also working on her second book. A writer has to wear many hats. As you said, getting out face to face is a must.

    • Billybuc March 31, 2015 at 9:52 pm #

      Donna, it must be nice to have that contract and budget to go with it…sure would give me incentive to get out and sign books. 🙂 Thanks for stopping by.

      • 1authorcygnetbrown April 1, 2015 at 4:33 pm #

        Oh, yeah, and the distribution connections as well. It is certainly an advantage that Indie authors don’t have.

  4. Shauna L Bowling April 1, 2015 at 1:09 pm #

    Bill, Create Space sounds like the perfect venue for self-publishing. So many people buy eBooks, but many of us prefer good old-fashioned paper when we read. It’s a win-win for both author and readers, giving the author something physical to market.

    • Billybuc April 1, 2015 at 1:55 pm #

      It really is, Sha! If I ever self-publish again, I will definitely go that route…but that’s a big if. 🙂 Thank you!

  5. Graham Lee. April 1, 2015 at 2:20 pm #

    You are right of course Bill. There is more than one way to do all things.

    • Billybuc April 1, 2015 at 2:26 pm #

      Hey Graham, thanks for stopping by. I always feel better when someone like you agrees with me. 🙂

  6. Christy Birmingham April 1, 2015 at 5:48 pm #

    You had wise words for your friend about marketing, Bill. It’s a tool, an aid, to complement the quality writing. I say ‘quality’ because I know that is what you produce 🙂 HUGS to you, my wind-loving friend.

    • Billybuc April 1, 2015 at 6:16 pm #

      Awww, thanks, Christy. I think a certain amount of wisdom comes from old age. That’s about the only way I was going to accumulate it. LOL

  7. ruchira April 2, 2015 at 2:41 am #

    I agree createspace allows hardcopies as well. Ebooks are difficult to market.
    Well said, Bill.

  8. pictimilitude April 6, 2015 at 12:24 pm #

    Hey there, Big Bro! Sorry I haven’t been around much: new job is wonderful but you know how it goes – it takes up all your time and you want to make a good impression. 🙂
    In any case, on the ebook front, I had an idea. Even though there is no “physical” book, what’s to stop a person from doing a reading at a bookstore using a tablet or Kindle?
    But you’re right: you’ve got to promote yourself to get results. 🙂

    I hope you’ve had a good week. Sending hugs!

    • Billybuc April 6, 2015 at 2:05 pm #

      Hey Lil Sis, your idea is a good one and one that I’m sure we’ll see soon. I think it is viable and it still makes the writer get out among the public and sell in person.

      I hope the new job continues to be challenging and interesting. Thanks for stopping by.

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