Priorities, right? There are only so many hours in a day, and when that day runs out, some things fall by the wayside. I’m afraid blogging is one of those things.
If someone can solve the “time” problem I’m all ears.
Today we’re going to talk about promoting your writing career….if you have one, of course.
But first, the quote of the day.
QUOTE OF THE DAY
“Without promotion, something terrible happens… nothing!” P. T. Barnum
LESSON OF THE DAY
Writing is an introverted activity/pursuit.
Promotion is an extroverted activity/pursuit.
Therein lies the problem for a great many, dare I say majority, of writers.
I hate to promote myself. In a perfect world I could sit in my writing studio and crank out words until the cows come home and never once face the buying public, and while doing my imitation of an ostrich my books would sell like proverbial hotcakes.
Sigh! Now back to reality.
I hate it, but if I have any visions of ever being more than house-bound recluse with books no one has ever read, then I must promote
Here is my five-step promotion formula. Use it if you find it helpful.
- Plan……if you don’t have a sound marketing plan, there is no better time than now to write one up. If you don’t know how to write a business plan, now is the time to do some research on that matter.
- Start local….forget about going national if you are an indie writer. You’ll have your hands full just handling your local scene with local newspapers, local magazines, bookstores, libraries, book clubs, etc.
- Build a buzz about your product…..blogging, social media, books clubs, etc.
- Widen your reach….from local to regional to national. The only limits you have are the ones you set on yourself.
- Be consistent…..for every three hours you set aside to write, one hour should be devoted to promotion. Set a schedule for promotion as well as writing and stick to it.
I’ll talk more about all of this next week. In the meantime…..
WHAT AM I DOING LATELY?
I’m glad you asked. I’m at the 20,000 word mark on my new Shadow novel, “Shadows Over A Hangman’s Noose.” It’s going well. I hate to predict a completion date because so much can affect that date, but I see no reason why I can’t finish by November…..heck, maybe I’ll get energetic and publish it on my birthday in October, a gift for myself.
A COUPLE SITES TO CONSIDER
While we’re on the topic of promotion, check out the following:
Eventbrite.com……use this site to send customer e-mail invitations and a promotional event like a book signing.
Zvents.com…..list your event and it will be distributed across the site’s media network.
Meetup.com….a great place to find special interest groups by location and topic….for future speaking engagements.
Speakerfile.com….also a great place for authors and topic experts to promote.
A QUICK SHARE
Let me share the opening two lines from a poem called “Breathing Lessons” by one of my favorite poets, Audrey Howitt….
“The dead must breathe sometimes,
inhale their memories”
MORE NEXT WEEK
I just think that is brilliant writing. How about you?
I wish for you a very successful week of writing. I wish the same for me.
“Helping writers to spread their wings and fly.” #greatestunknownauthor